Corporates should move away from Grand CSR activities to authentic Purpose, advocated Shri Suresh Narayanan

Participating in the discussion on how CSR activities and Purpose are often viewed as the same, Shri Suresh Narayanan, Chairman & Managing Director, Nestle India argued that CSR & Purpose are entirely different from each other. The Purpose is the reason for existence, whereas CSR would be just a small manifestation of what Purpose could lead to. Elaborating further, he said, "Profit Maximisation has become a thing of the past. In today's world, having a great CSR activity alone would not be sufficient. Organisations need to have a shared value with the larger ecosystem for its benefit, and only organisations that have a robust culture and higher purpose would be able to thrive." He went on to say that apart from customers, even the potential employee judges an organisation based on its Purpose, Culture, Outcomes and the Impact it creates before joining an organisation.