Discussion Leader
MR. V K MADHAV MOHAN
Growth Multiplier and Mentor
Mumbai, India
INDIA'S FIRST
BRAND PURPOSE CONSULTANCY
BRAND PURPOSE CONSULTANCY
Growth Multiplier and Mentor
Mumbai, India
Founder and Brand Mentor,
Organic BPS, Kochi, India
Millennial consumers are becoming more belief-driven, companies are becoming more community – centric. The age of Human Revolution is here. The Industrial Revolution was driven by our hands, the Information Revolution by our heads. Now the Human Revolution will be driven by our hearts.
Higher Purpose is a fundamental shift that brings more good to the world, which begets greater profits, which leads to even more good. With the application of purpose branding principles, it is possible for a brand to establish a firmer standing in the community, receive greater appreciation from customers, and earn sustainable profits.
Centre for Higher Purpose in Business (CHPB) is a Global Community of Thought Leaders who believe in the Power of Purpose in Business.
Research, Refine and Evolve the Body of Knowledge (BOK) through Co-Creation and Cross-Pollination of insightful ideas
Explore a Purpose Charter, based on Sustainable Development Goals by the United Nations, with global organizations and leaders
CHPB is an initiative of Organic BPS, India’s First Purpose Branding company
The Centre for Higher Purpose in Business (CHPB) has identified 9 distinct objectives, based on the Sustainable Development Goals that it would want to realize through Collaboration and Co-Creation with various organizations.
Imagine a world devoid of Poverty & Hunger; People with Good Health; Well-educated; who get Clean Energy & Water; Consume Responsibly; Create Sustainable Cities and Protect Mother Earth for future generations. CHPB envisions getting business organizations to sign a Purpose Charter, symbolizing their steadfast commitment to the 9 Sustainable Development Goals.
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