Self-lacing shoes from Nike.

This time its Nike, one of the world’s most popular sneaker and sports accessory brands has launched their new shoes named Nike- Mags. The thought has been ignited by the sci-fi adventure flick ‘Back to the Future’. Undoubtedly they are also the most expensive pair of shoes in the world. Thinking beyond shoes is off course opening up new markets for the company.

Jimmy Thomas K
Head Strategy & Planning