When women rise, India rises!


Women of India constitute 48% of its population. Unfortunately, uncaging the talents and hidden potential of women’s power has not yet happened in India. Due to the pandemic situation, women are withdrawing from the workforce in large numbers today. 

Muthoot FinCorp has gone a long way in urging the Women of India to start spreading their wings. As a tribute to the country’s self-reliant women, Muthoot FinCorp has developed many empathetic products. 

As always expected, Muthoot FinCorp announced their support to women folk with another bespoke product for women – the AtmaNirbhar Mahila Gold Loan – on Women’s Day 2021.

In an endeavour to reach out to India’s women and inspire them, we suggested a motivational film featuring none other than Vidya Balan. So we presented Vidya Balan in the character of a radio jockey made famous by her in ‘Tumhari Sulu” for the ordinary women of the country to identify with her quickly.  The film took the aspirations and responsibilities of the Indian women sky-high when Vidya Balan encouraged them, saying, “Tum Ude Toh Yeh Desh Udega ”. Yes, when they fly high, the nation will soar up into the skies of success. 

Here is the film for you to watch and get inspired. So spread your wings, and the blue sky of possibilities is all yours!