Global Thought Leaders who came together for the First Purpose Round Table unanimously echoed that Purpose is imperative for business. Businesses can’t move ahead sustainably without pursuing a higher purpose. While participating in the discussion, Dr Azad Moopen, Chairman & Managing Director of DM Aster Health Care, Dubai opined that profit is just an incidental by-product for businesses that genuinely live their higher purpose.

He emphasised that authentic storytelling is even more critical in the age of Social Media; Brands have to be authentic, and customer advocacy is bringing more trust with Brands than that generated through conventional advertising.

On December 4th, 2020, Dr Diane Dodd, President IGCAT, Barcelona, Spain; Dr Mukund Rajan, Chairman, E-Cube Investment Advisors, Former Brand Custodian, Tata Sons, Mumbai, India; and Mr Ruzbeh Irani, President HR & Communications, Member Group Executive Board, Mahindra & Mahindra Ltd., Mumbai, India explored why Doing Good is Good Business in a free-wheeling discussion. Mr V K Madhav Mohan, Growth Multiplier and Mentor led the discussion.