MUTHOOT FINCORP’S SHOPPING DHAMAKA BENEFITS KERALA’S 25000+ COVID-STRICKEN SMALL RETAILERS

Muthoot FinCorp Shopping Dhamaka, launched by Muthoot FinCorp Ltd., as part of its RestartIndia programme, to help small retailers overcome the sluggishness in business caused by the outbreak of COVID-19 has directly benefited more than 25,000 shopkeepers in Kerala. The state’s leading NBFC has been organising this campaign since August 2020 to attract more footfalls to micro, nano and small retailers and encourage consumers to do more shopping. Nearly 15 lakh consumers took part in the Dhamaka, and the company distributed prizes worth Rs.6 lakhs.

George Muthoot, Director, Muthoot FinCorp, said that the company had started Restart India initiative to help small-time retailers of India ride the covid wave. The project includes tailor-made loan schemes, advisory services, and demand generation programs such as digital marketing training and Shopping Dhamaka. RestartIndia project was inaugurated by Nitin Gadkari, Union Minister for Road Transport & Highways and MSME on July 23, 2020.

George Muthoot also opined that this initiative aligns with the organisation’s Higher Purpose of ‘Transforming Lives’. Due to the overwhelming response received from retailers and customers in Kerala, they now plan to launch this to other states.