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Vietnamese Photographer Khanh Phan Wins 14th Greenstorm Global Photography Award

Khanh Phan Thi from Vietnam has won the 14th edition of the prestigious Greenstorm Global Photography Award. The award was presented in an online event held on Earth Day, 22nd April. She carries home 1000 USD as Cash Prize and a Certificate. Her spectacular entry was chosen by an eminent jury and through a public poll participated by thousands of photography enthusiasts and laypeople from all over the world. This year's award saw a whopping 4183 entries submitted by photographers...
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#Timeliness

  Among the traits that drive a purpose driven organization is Timeliness, probably lesser known in meaning and significance. Timeliness can be confused with punctuality, though both are important and speak about the culture of an enterprise. Timeliness is about delivering the right thing at the right time often with a tinge of empathy. It is more about understanding stakeholder preferences and executing them at the most opportune time to lead to delight. Timeliness is akin to giving water when...
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Changing trends and growing businesses

  Changing trends and growing businesses Ever wondered what has changed during the past years of the global pandemic and how the businesses grew? The global pandemic struck us hard and big but even then, businesses were able to survive and grew bigger as they had already started investing in digital marketing understanding the ways of the world. Digital marketing had been with us for a few years but it took the global pandemic to get it acclaimed. Even when...
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Corporate Social Responsibility in India – An eyewash or an eye opener?

  CSR or Corporate Social Responsibility is an often used, but misused term, in corporate parlance. Almost everyone in the corporate world knows of the term. But what does it entail and how does an organisation go about it? Scratch below the surface, and more often than not, most people would only know the full form of the abbreviation and little else. Does their organisation practise CSR? What are the various CSR initiatives the organisation undertakes? Is it the collective...
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Doughnutonomics! Satisfy your appetite for a better brand!

        It's time for us to savour the goodness of 21st Century economics. It unleashes the power of playing within limits and achieving our goals. With a six-stringed guitar, you can entertain the world and within the boundaries of a well-defined tennis court, Serena Williams can beat any opponent in the world. Boundaries make us excel and that is at the core of Doughnutonomics. Doughnitonomics sets 11 goals that humanity has to achieve and never fall short...
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Aligning Purpose in creating a Sustainable Organisation

  The pandemic has set up new challenges to business leadership. Clubbed with the technological advancements leadership is transforming.  In the new normal it is imperative that business leaders should rethink on their strategy for sure success. Fundamentals of leadership such as vision and strategy would continue to be the guiding force for organisational growth, but in the era of the technological advancements of AI, IoT, Robotics, one should not forget that these would be enablers and the real aspect...
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The Tragedy of Vision.

Shortsightedness has always been a challenge for many business leaders. The 'Tragedy of the Commons' in economics explains how individuals neglect the well-being of society in pursuit of their gain. It leads to over-consumption, untimely depletion of shared resources. Mark Carney, Governor of the Bank of England, coined a similar concept or an extension of the above-said idea through the 'Tragedy of Horizon'. He says the current generation is least bothered about fixing a future problem. Again, the allusion is towards 'myopia' that keeps human beings...
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Storytelling; the Science of Sympathetic Synchrony.

  Does it resonate well with the audience? Is it in sync with the marketing cohort we are looking for? We often ask these questions with or without a deeper knowledge of the facts. While the whole world is after these trending marketing jargons, let's take a few minutes to get deeper into its science. Vibratory physics informs us that everything is a vibration. Even stationary objects are vibrating. To put a little poetry into it, the 'Theory of Strings' says that...
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Helping Students to continue education

Due to the pandemic and the closure of physical schooling, the education of more than 247 million children enrolled in elementary & secondary schools was impacted. Schools have resorted to online classes to help the students, but the children from the lower strata of the society were dropping out of schools, due to financial strain on families and having no access to the internet & digital devices. A responsible intervention was the need of the hour. Muthoot FinCorp true to...
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The Purpose is different from Mission.

  The Purpose is different from Mission. A mission can be summed up as ‘we make X products for Y consumers.’ Walt Disney, for example, could have said, ‘we make cartoons for kids.’ That describes what the company does. But that doesn’t explain the core reason why Disney exists. A purpose, by contrast, put forward an enduring vision that will last for hundreds of years, based on values that never become outdated. For example, Disney’s Purpose is ‘to use our...
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Why do some companies endure for decades while others from the same industry falter and fade away?

  Jerry Porras and Jim Collins, authors of the business classic Built to Last, conducted a 6-year study of a group of companies that have enjoyed exceptional long-term success, including well-known brands such as Disney, 3M, Marriott, Hewlett-Packard, and Procter & Gamble. On average, these companies have been in business for 100+ years, and their stock has outperformed the broader market by a factor of 15X or more since 1926. Porras and Collins uncovered several key components that have allowed...
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ANNOUNCING GLOBAL RESEARCH OBSERVATORY

    Can Mahatma Gandhi be considered as a Great CEO of an enterprise, possibly more complex than a diverse conglomerate? An analysis of his innate traits will reveal the Mahatma as a Strategic thinker and a leader of rare acuity, whose uncanny foresight laid the foundation for an Independent India. He was unique, and so were his thoughts and actions. Unassuming in attire and demeanour, creative in ideas, silent in execution and rare in vision, he was what a...
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The Organic Problem-Solving Technique.

  We say ‘’garbage in garbage out’’. The quality of input determines the quality of output is a universally accepted phenomenon of life. That is why when we are briefed on a project, we go beyond its given dimensions. Critical thinking becomes the best tool for us to get our perspectives right.   The fundamental premise in critical thinking is to accept that ‘’the whole world is imperfect’’. If the whole world is imperfect, then ‘’I am also imperfect, and...
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Chai, Chai, Chai. Is it a child’s voice!

India has about 13 million child labourers, which is the highest compared to other countries save China. So to put an end to this social evil, creating awareness is highly crucial. And we can't have a better day than the International Child Labour Day to drive this message home. We wanted to build awareness and urge people to stand against this heinous practice and get the community back on track towards eliminating child labour, especially in the prevailing economic crisis...
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True responsibility transcends oceans!

    The UAE Kerala diaspora is over a million.  These people were cut off from their dear and near ones in Kerala for over a year and a half. The travel restrictions that have come into existence due to the pandemic have made getting even essential help extended to their families in Kerala very difficult. Getting vaccinations for their old parents, hospitalisation and care for the family etc., the list of requirements goes on and on. But who will...
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CORE VALUES ARE IMMUTABLE; PURPOSE MAY CHANGE WITH GENERATIONS

            While discussing on organisations and brands giving different messaging on Purpose and Brand Promise, during the First Edition of Purpose Roundtable, Mr Ruzbeh Irani, President HR & Communications, Member Group Executive Board, Mahindra & Mahindra Ltd., joining from Mumbai said, "As far as the Mahindra Group is concerned, the Brand Promise and their Higher Purpose are the same. The Core Purpose is 'Rise' and the Brand Promise is on 'enabling to rise'". Elaborating further...
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IS MAXIMIZING THE SHAREHOLDER VALUE THE SOCIAL RESPONSIBILITY OF BUSINESS?

    Milton Friedman, the famous economist, in his essay that appeared in The New York Times in 1970, wrote: "The Social Responsibility of a Business is to Maximize its Stakeholder Value". He discussed a manager's role as an 'agent' responsible to the individuals who own the corporation. It had such a significant impact in the corporate world that 'The Economist' praised the 'Shareholder Theory' as the biggest idea in business. The concept was criticised vehemently by many scholars who...
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MUTHOOT FINCORP’S SHOPPING DHAMAKA BENEFITS KERALA’S 25000+ COVID-STRICKEN SMALL RETAILERS

Muthoot FinCorp Shopping Dhamaka, launched by Muthoot FinCorp Ltd., as part of its RestartIndia programme, to help small retailers overcome the sluggishness in business caused by the outbreak of COVID-19 has directly benefited more than 25,000 shopkeepers in Kerala. The state's leading NBFC has been organising this campaign since August 2020 to attract more footfalls to micro, nano and small retailers and encourage consumers to do more shopping. Nearly 15 lakh consumers took part in the Dhamaka, and the company...
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ORGANIC BPS WINS AWARD FOR BEST COVID-19 PREVENTION CAMPAIGN

  Organic BPS has won the 'Outdoor Social Awareness Creative Campaign' (OSACC) Award 2020 instituted by the Kerala Advertising Agencies Association. The campaign was intended to generate public awareness regarding the precautionary protocols required to stop the spread of COVID-19 in Kerala. This award-winning campaign was conceived and executed by Mr Suresh D. Nair, Associate Creative Director at Organic BPS for the client Season 7, Munnar.
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What did the BLUE do for the GREEN?

    World Environment Day always inspires the nature lover in us. A day to think how we would reciprocate to Mother Earth for giving us everything she has in her bounteous ways. For some, it's about planting trees, reducing the use of plastic, and for others, it's about making resolutions not to engage in activities that degrade ecosystems. But some companies think ahead of all, like the Muthoot Pappachan Group. In 1995, to generate clean energy and become carbon...
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When women rise, India rises!

  Women of India constitute 48% of its population. Unfortunately, uncaging the talents and hidden potential of women's power has not yet happened in India. Due to the pandemic situation, women are withdrawing from the workforce in large numbers today.  Muthoot FinCorp has gone a long way in urging the Women of India to start spreading their wings. As a tribute to the country's self-reliant women, Muthoot FinCorp has developed many empathetic products.  As always expected, Muthoot FinCorp announced their...
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PROFIT IS A BY-PRODUCT OF BUSINESS

  Global Thought Leaders who came together for the First Purpose Round Table unanimously echoed that Purpose is imperative for business. Businesses can't move ahead sustainably without pursuing a higher purpose. While participating in the discussion, Dr Azad Moopen, Chairman & Managing Director of DM Aster Health Care, Dubai opined that profit is just an incidental by-product for businesses that genuinely live their higher purpose. He emphasised that authentic storytelling is even more critical in the age of Social Media;...
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SANITIZE YOUR BRAND

    The world is today seeing a progressive movement from the bad to the good. Except for the casualties and deaths, the pandemic has brought along many valuable learnings for mankind. The emerging new order in business will have humanity as its pivot. In such a scenario, it will not suffice to focus on the product alone to drive business. The post-pandemic buying psychology would possibly be equated to the iceberg concept. According to iceberg theory, 80% of the...
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ONLY WHEN NATURE EXISTS, BRANDS EXIST

      When we think of our Mother, the thoughts that flash across our minds have always been of a person who is compassionate, kind, selfless, and who finds extreme happiness in giving. Can we ever think of her being harmed in any manner? A Mother never measures out her blessings, she lets them flow in abundance. So too Mother Earth. She has been showering us with her blessings, which have never abated in any way. She is kind...
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BIOLOGY OF BUYOLOGY

  Buyologists say that a consumer is emotion-driven. Is this just a gut feeling or has it anything to do with real biology? Thanks to Antonio Damasio for giving the world the fabulous idea of Somatic Markers. A visual or verbal cue used in communication arouses an emotion in a person that could be good or bad. Let's assume for our understanding that a product creates a positive emotion in a person. An emotion is a physical and mental experience. It brings...
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VIRAL MEMETICS

  It would be interesting to you if I say that the Darwinian 'Natural Selection' also applies to your ideas. They take birth from you; they change over time and evolve to become even more effective replicators. In short, it's the viral propagation of memes Dawkins talked about 'meme' as any cultural entity that exhibits self-replication. The concept is today extended to the social media platforms as our thoughts and ideas find their replication through multiple forms/formats. In essence, memes are cultural analogues of genes. Today, they...
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CRISIS IN CAPITALISM LEADS TO A CRISIS IN DEMOCRACY, OPINES SHRI ARUN MAIRA

  A crisis has hit Capitalism, and its adverse effect leads to a crisis in Democracy, opined Shri Arun Maira, Former Member, Planning Commission & Former Chairman, Boston Consulting Group while participating in the Second Purpose Roundtable conducted by the Centre for Higher Purpose in Business. Elaborating on the Corporations' role in the new world, Shri Arun Maira said, "Business corporations have created a system where the institution's sole purpose is to give maximum profit for its investors. Owing to...
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‘STOP CONFUSING CSR WITH PURPOSE’ SAYS SECOND PURPOSE ROUNDTABLE

   After the first Roundtable's massive success, the Centre for Higher Purpose in Business organised its Second Purpose Roundtable on January 15, 2021. Discussing the theme "Higher Purpose in Business: Transcending CSR?" Thought Leaders opined that Businesses must move away from Profit Maximisation and redesign themselves as Social Enterprises. Shri Arun Maira, Former Member, Planning Commission & Former Chairman Boston Consulting Group, and Shri Suresh Narayanan, Chairman & Managing Director, Nestle India participated in the Roundtable. Shri V K Madhav...
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‘STOP CONFUSING CSR WITH PURPOSE’ SAYS SECOND PURPOSE ROUNDTABLE

  After the first Roundtable's massive success, the Centre for Higher Purpose in Business organised its Second Purpose Roundtable on January 15, 2021. Discussing the theme "Higher Purpose in Business: Transcending CSR?" Thought Leaders opined that Businesses must move away from Profit Maximisation and redesign themselves as Social Enterprises.   Shri Arun Maira, Former Member, Planning Commission & Former Chairman Boston Consulting Group, and Shri Suresh Narayanan, Chairman & Managing Director, Nestle India participated in the Roundtable. Shri V K...
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HAPPINESS FOR PROFIT

  This week, I had stumbled upon an interesting article in my XLRI Alumni newsletter wherein one of my senior alumni speaks about the need for a second innings from Astachal to Astachal. I had never heard this word before and so would be the case with many of us. It is a mythical mountain where the Sun takes refuge every night. He argues on the need for every individual to reflect on what we do between two Astachals and...
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MAHATMA – THE BRAND

       Come October, the nation would be on a spree of events and discussions reminding the people of Gandhiji's life and messages, and reflecting on their continued relevance. There is hardly any subject or walk of life that he had not deliberated or discoursed on, be it politics, governance, religion or business. While his concepts on the former three have been tried and tested, his thoughts and opinions on business are more relevant now than ever. "The things...
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VALUES COULD BE ENRICHED AS PART OF LEGACY & LEARNINGS OVER THE PAST

  Participating in the First Purpose Round Table event, Dr Mukund Rajan, Chairman, E-Cube Investment Advisors, Former Brand Custodian, Tata Sons, joining from Mumbai explained how values could be enriched in an organisation over a period of time. Citing an example, he narrated that, while he was the Brand Custodian of the Tata Sons, in an exercise to revisit the Tata Values, they had added a new value called 'Pioneering' which was not articulated earlier in Tata's Values. Elaborating, he...
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