Scented razors for a sharper experience!

We use lots of scented products in the shower and perhaps the only thing that is not scented is the razor. But here is a new razor that exudes with a subtle scent. The smell is a combination of spearmint, citrus and rosemary which is embedded into the rubber portion of the handle. The Schick’s Razor also offers a Hawaiian Tropic scented Xtreme3 razor for women too. It has already been discovered that men like the idea of scented ones over non-scented. The company is also using a scratch-and-sniff packaging too.

Jimmy Thomas K
Head Strategy & Planning