The study titled ‘Impact of Colour on Marketing’ says that 90% of quick judgements that happen are based on colours. Yet another study reveals the fact that relationship between brands and colours hinges on the perceived appropriateness of the colour that is being used. In the research paper called ‘Exciting Red and Competent Blue’ it is quoted that colours influence the perception of the ‘personality’ of a brand. In short brain prefers immediately recognizable brands, which make colour an important element while creating brand identity. In short colour plays a critical role in creating the right perception of the identity and helps differentiation and adoption easier in the market.
Jimmy Thomas K
Head Strategy & Planning